Overview

La Luciole – French for “the firefly" is a Dubai-based affordable-luxury candle business. We were tasked with revamping La Luciole’s brand to create something that better represented the companies values.

As well as this, we introduced a new strapline – ‘Illuminate Your Senses’ with the word‘illuminate’ paying homage to both the light of a firefly and the light of a candle. ‘Senses’ is all-encompassing and alludes to the scent, appearance and even the tactile element associated with the premium materials used for La Luciole’s packaging.

Deliverable

  • market research

  • website design & development

  • brand strategy

  • brand identity design

  • brand guideline

  • launch campaign (print)

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