A brand concept is all about how a brand makes you feel, which eventually becomes the base to build an entire brand and marketing strategy.
A brand identity strives to communicate clearly with the target audience directly through design.
Like any memorable design, packaging tells a story behind the brand. Packaging design, which is part of its visual brand identity, is the process of creating everything
They lay out all the visual details and important notes about the company's voice, tone, and messaging.
It is also a part of the visual identity of a brand and is basically the collection of media designed to promote the brand and support the marketing of products/services.
It makes you prominent because capitalizing on the concept of brand recognition is powerful and meaningful.
It builds trust and loyalty since customers tend to trust in more established companies.
It brings more sales. With the increase in the brand name, the sales increase rapidly as more and more users come to know your business.
It boosts the company’s worth and helps it expand.
It protects you from competitors. Even though similar copycat products are available at lower prices, customers prefer buying the products from their preferred brands.